Our Investment in Spiky

In an era where meetings happen over online calls instead of office visits, technology has transformed how we connect, exchange information, and close deals. When we met Spiky’s co-founders on Zoom (and actually never in person yet), we realized their product wasn’t just for sales and customer service teams—we decided to use it ourselves. Almost a year and an investment round later, checking Spiky’s meeting insights email has become a post-call ritual.

The real value of Spiky isn’t just transcribing and rewatching meetings. It’s about actionable insights that help teams identify key moments. After our meetings, we don’t have to worry about remembering call-to-action items discussed during the call. The meeting summary, action items, and the ability to ask AI for details using Natural Language Processing—all of it makes a difference. In industries where timing makes or breaks deals, these insights provide a competitive edge.

As Spiky co-founder Burak puts it, “Every company is a sales company.” To stand out in the age of AI, Spiky’s platform is built by PhD-holding engineers who approach sales as a problem to be solved. That’s exactly the type of founder we bet on. They don’t just recognize a problem; they solve it better than anyone else.

Since we started using the platform in our own company, we’ve seen firsthand how much Spiky has improved in a short period of time. Innovation happens fast, and Spiky’s co-founders are able to take fast but effective actions. Top founders should be top salespeople, and by using Spiky, it’s clear that Spiky’s founders have turned into salespeople themselves. That’s the kind of change we see Spiky creating.

Personalization is one of the core values of our time if we want to be successful. From direct-to-consumer brands that personalize every touchpoint to the young generation entering the workforce expecting personalized content and treatment, this shift is undeniable. The same applies to online sales meetings. It is no longer a premium – it is an expectation. A one-size-fits-all approach to sales doesn’t work anymore. Understanding the nuances of every conversation, tailoring the experience, and acting on real-time insights are what drive trust and better outcomes. That’s exactly what Spiky enables.

By utilizing real-time customer data and proprietary AI technology, Spiky is helping sales teams improve deal closure rates by up to 30%. More importantly, it allows every company to sell smarter, build stronger relationships, and drive more revenue in an AI-driven world. As APY Ventures, we are excited to stand alongside Spiky on this journey and support their impact across industries.